Cosm

I led the brand creation of Cosm, a new immersive experience with the scale of IMAX and the theatrical impact of a planetarium, featuring proprietary curved LED screens that wrap around the audience; designed to be the place to experience live sports, live music, movies and e-sports.

The client came to us with the vision for the business still evolving. Based on deep research we defined their target audience, developed a brand positioning around the fan-driven concept of ‘Shared Reality’, created the name and developed a 360° visual identity designed to match the brand’s theatrical scale; coming to life both on screen and in digital and physical environments.

Cosm currently has live venues in Los Angeles and Dallas with plans to open in Atlanta and London and has become a unicorn, valued at over a $1B.

Made at Huge for Cosm. With Kris Louie and Ian Collins.