About

b. 1986, HK.

I’m a multidisciplinary designer. My work combines brand strategy and identity, systems-thinking and storytelling to create meaningful experiences that help people, products and brands connect with the world. 

I am a hands-on leader, at my happiest collaborating with smart people and solving problems. I’ve led designers, strategists, writers, developers and marketers in teams both large and small. I’ve worked in-house at places like HBO, as well as at agencies such as Huge, Gretel, Stink Studios, SYPartners and Imaginary Forces.

I speak at conferences and festivals on a regular basis. I have twice been nominated for an Emmy Award, winning for the opening title sequence for Mad Men. I am a guest lecturer at both NYU and The New School in New York. My work has been recognized by D&AD, AIGA, The One Show and the BDA and has been featured in various publications from ID magazine to Creative Review as well as in the Taschen book ‘The History of Graphic Design’.

Instagram LinkedIn Contact me